WHY are you Here?

Why are you here?

November 23, 2021

This episode of the school of why gets into asking the question we rarely ask ourselves, and that is “Why are you Here”? With your host, Frankie Russo.


Ryan Baudoin: I like how you said that If you can incorporate helping other people who were at their bottom come up, that is part of how we stay away from revisiting our own bottom. I’ve always been the type of person where I try to do a lot of the work on my own, which is probably not the healthiest thing in the world to do. I would assume that the most important part of helping somebody out of their bottom is the fact that you have more perspective than they do, and you can see the path more clearly than they can. So how do you help somebody see that path when, even when you explain it to them, it’s just not getting through to them on what they need to do or why they need to make the changes that they need to make?

Frankie Russo: I love that question. So first off perspective is one way to look at it. And perspective is huge. You have to get a new perspective, but experience is the most important part. The reason why I’m able to help people is because I’ve been through similar experiences, not just good ones, but more importantly, the bad ones, the pain, the failure, the setbacks, the divorce, the, the alcohol and drug addiction. These are things that we don’t talk about as much in the corporate world or in the business world. We think we’re supposed to just keep that separate. And it’s not to say that we should be bringing it up in every board meeting, however, it should be right there with that sense of humanity. So the way that I’m able to help others is only from my experiences and the way that they can relate their experiences that match up with mine.

And to get to that level honesty and humility, sometimes it requires a big bottom for us. Because humility and honesty is something that is not talked about enough. But when you’re talking about being authentic, wanting to be emotionally wealthy, and wanting to break your WHY and recreate a life that’s more fulfilling, less stuck, more passionate, and really designed to be more humane, it won’t ever happen without honesty and humility. We have to really be willing to be vulnerable about how you got here. A lot of times, it’s easy for me to just talk about the eight times I’ve been on Inc. Magazine’s fastest growing companies in America. When I first got on the list, in 2013, I thought it was a fluke. I thought it would never happen again. And I thought it was the biggest thing that ever happened in my life.

I shared a car from the airport to the first conference for Inc 500 with a guy who’d been on the list eight times. I’ll never forget sitting there with him, and I was so intrigued by this guy. I said, “I could never do that”. He’s like, “yes, you can”. I could not see it, but last month I made Inc 500 for the eighth time. It was a really interesting milestone for me. The way I felt when I made Inc 500 and how much that mattered to me the first time, versus how I feel this eighth time, is very different. Because what it took for me to get it eight times changed me to a level where I don’t care as much about awards and this type of stuff.

I know that, in America, with business and capitalism there’s a certain game to it. And I’m very good at that game. But it’s only the fact that I know it’s a game that I’m able to succeed. The second, I think it’s real, is when I get tripped up. As long as I know that it is a game, then I can play it and be free from all of the things that we are traditionally tethered to as an entrepreneur or business person. And these are the things that rush our ability to really hack and rebuild strategic emotions, to have authentic success. Our success can’t be measured just from getting front covers of magazines, that everybody raves about, and not just awards, accolades, and bestselling statuses. All these things are wonderfull. And I can tell you that I can only speak to what’s on the other side of those, because I got to experience those things.

I understand when a young person wants to strive for those things, I had to get those things before I could realize that the journey to getting those things was more valuable to me than actually achieving them. And I know that everybody says that shit, but the fact is that It’s true? And that’s the good news for somebody who’s at bottom. Okay. Because when you’re a bottom, you’re not winning a bunch of awards. You’re not winning anything. Maybe you’re laid off. Maybe you’re you’re lost. But every time we come into an experience, there’s a purpose for it. If we step into that, and we have to step into it, I have to start asking the question that I’m going to ask you right now. Why are you Here?

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